Snippets

On March 24th 2015 we invited guests to the book launch at the venue of the High Tech Campus Eindhoven.
Cees Admiraal, business development director of High Tech Campus Eindhoven, welcomed the audience and presented the stories behind the sparkling innovations taking place at the High Tech Campus. Edward Huizenga, author and partner of Benthurst & Co, gave an inspiring introduction into the industry lessons on open innovation. The prestigious publisher Imperial College Press (London) and World Scientific Press (Singapore) launched the book globally. Benthurst & Co has interviewed key decision-makers of multinationals like DSM and Johnson & Johnson and combined their stories on innovation. Edward handed over the first hardcopy of the book to Hans de Jong, CEO of Philips Benelux. Hans de Jong joined the discussion and emphasised the importance of innovation and global trends taking place at Philips.

According to Fred Boekhorst (Senior Vice President van Philips Research, Philips Electronics) the book is essential reading for managers to illustrate how managers must shift from R&D to customer driven innovation.