Snippets
Masterclass on management of Innovation
On September 15th Edward Huizenga gave a keynote in the Masterclass ‘Customer driven organizations and positive business results’. After a presentation by Unilever on innovation in Food Services, Edward challenged the audience with the title: ‘What do Lego, the All Blacks rugby team and Avatar teams have in common?’. His presentation dwelled into the practices of engagement and customer driven innovation. This Masterclass was organized by the Platform for Customer oriented Entrepreneurship (Platform voor Klantgericht Ondernemen).