Simon Blyth

Simon Blyth

Simon is passionate about identifying ‘cultural opportunities’ and designing new ‘social practices’ for his clients.

With a PhD in Sociology, he’s passionate about identifying ‘cultural opportunities’ and designing new ‘social practices’ for his clients. Simon is regularly invited to write and speak on material culture, design thinking, the sociology of consumption and consumer insight. Recent publications include ʻDesign Thinking and the Big Society: From Solving Personal Troubles to Designing Social Problemsʼ,ʻThe Dig: Is Archaeology the New Ethnography?ʼ and ʻRe-thinging (typo intended) Market Researchʼ.

Simon has taught at the universities of Bath, Oxford and Southampton .