Hand Washing Angels

A Small Behavioral Change Makes a Big Impact in Community Health and Education

A Small Behavioral Change Makes a Big Impact in Community Health and Education
Client

Hand Washing Angels

Industry

Health

Strategy

Category

Through global partnerships and local impact, this initiative promotes hand hygiene education in schools, fostering healthy habits that protect children's health and support their right to education.

The Challenge

In a world where children's education and health are more critical than ever, Hand Washing Angels identified a vital need: to prevent school absences caused by infectious diseases through simple yet effective hand hygiene practices. The initiative recognized that teaching children about handwashing could foster lifelong healthy habits, ensuring that no child misses out on their education due to preventable illnesses.

What did Benthurst action?

Hand Washing Angels, launched in 2019 as a collaboration between Maastricht University, its School of Business & Economics, UMIO, Diversey, and Benthurst & Co., took action by implementing hand hygiene education programs in schools. Starting in Kenya, the initiative expanded to Uganda, the Netherlands, and most recently, Mumbai, India. Through engaging workshops and educational campaigns, Hand Washing Angels empowers children, schools, and local communities to embrace handwashing as a simple, desirable, and rewarding habit. The initiative focuses on creating sustainable change by integrating hand hygiene into the daily routines of students, ensuring lasting impact on both health and education.

The Solution

Hand Washing Angels has made significant strides in improving health and education outcomes across the regions it serves. By teaching children the importance of handwashing, the initiative has reduced the incidence of infectious diseases, leading to better school attendance and improved overall well-being. The program's success in Kenya and Uganda has paved the way for its expansion to new regions, including the Netherlands and Mumbai, India, where it continues to make a positive difference in the lives of children and their communities.

Quick stats

  • 100k children reached in the program
  • Present in Kenya, Uganda & India
  • Awarded the Beta Gamma Signma Business Achievement award for purpose-led strategy

What's next?

How can promoting a simple habit like handwashing transform education and health in your community? Join Hand Washing Angels in ensuring that no child misses school due to preventable diseases.

100
k
Children reached
4
Countries

"Benthurst is relevant, fun, very practical. And inspiring..."

Robin Vergeer
CFO Randstad Germany

People who worked on the project

Prof Dr Edward Huizenga

Managing Partner

Related cases

Our Pulse: Rethinking Corporate Social Responsibility: Lessons from Handwashing Angels

Our Pulse: The 5 Key Challenges for Insurers in the Green Revolution