Bridging the gap between vision and reality

Integrating strategic insights with innovative execution to cultivate culture, enhance brand presence, and accelerate growth.

Strategy & Execution

Strategy & Execution

We strategize using paradigm shifts in thinking and acting. We challenge strategies that are merely built on financial targets or on a vague long-term vision. We sharpen the definition of your core business, and subsequently let you use it as a platform for stronger growth. And we increase the sanity of your organisation by embracing its humanity.


We combine analytical rigor and deep listening to better understand your specific challenges, and deploy behavioural science to fuel your strategy execution. That’s how we go for effectiveness and empathy.

  • Strategy-as-a-Training
  • Adjacency growth rooted in your core business
  • Hybrid distribution strategies
Case study

Adapting Footprint & Business Model For a Large Car Importer & Distributor

Transformation and Coaching

Human-Centered Transformation & Coaching

Why is it so hard to change? Traditional change models fall short of reaching their objectives. At Benthurst, we invert the knowledge-action order, as in a lot of cases changing the behaviour precedes lasting, mental change.


We create transformation by stripping away complexity that masks mediocrity. We train and coach executive teams, and create the safe and intellectually honest environment where they learn to better combine effectiveness with empathy.

  • Moving beyond NPS to reach new levels of client responsiveness
  • Digital process (re)design & maximising value of the 'human in the loop’
  • Accelerating decision making in complex organisations via our DRIVE© method
Case study

Clarifying Decision-Making and Ownership with Benthurst’s DRIVE Approach

Leadership Development

Positive Leadership Development

Our executive and leadership programs bring psychology to the forefront, encouraging leaders to think and act with purpose. By integrating leadership development into every strategy and transformation effort, we empower leaders to adopt strategic, forward-thinking practices as part of their daily work.

Through tailored, immersive experiences, we help leaders connect personal purpose with organizational goals. Benthurst’s evidence-based frameworks inspire leaders to cultivate purpose-driven, transformative leadership, fostering commitment and lasting impact across teams and organizations.


  • Empowering leaders - leading with authenticity and purpose
  • Stress management train-the-trainer program
  • The positive side of change
Case study

Elevating Strategic Thinking for Broader Management in a Multi-Billion Euro Financial Services Brand

Expertise

"We make organizations more successful with a true understanding of how process and people - together -  can trigger lasting transformation.
Because at Benthurst, we know that business is human."

Xavier Bekaert

Managing Partner
Deep Industry Expertise

Partnering for Success
with Proven Industry Insight

Financial Services

At Benthurst, we know every financial decision is human. We work with banks and insurers to craft strategies that balance innovation with a personal touch, simplifying complexity and building lasting trust and loyalty.

Health

In health, people are at the heart of every interaction. We help insurers and providers create patient-focused experiences that empower and connect, blending empathy with strategic insights for meaningful transformation.

Mobility

As mobility evolves, so do consumer needs. We help providers design human-centered strategies, from vehicle distribution to new mobility trends, creating seamless experiences that foster loyalty and growth.

Consumer Goods

In a fast-changing market, understanding consumer behavior is crucial. We work with brands to develop strategies that connect with customers on a personal level, driving loyalty and growth through innovative, human-centered approaches.