We combine strategy with behavioural science for more impact

We don't just hear you. We listen.
So that our standard response usually is non-standard.

Strategy & Execution

Strategy & Execution

We rethink strategies with bold, practical shifts. Instead of chasing numbers or vague visions, we trim your core business as a springboard for real growth. And by embracing the human side of your organization, we make it stronger and more resilient.


We combine analytical rigor and deep listening to better understand your specific challenges, and deploy behavioural science to fuel your strategy execution. That’s how we achieve effectiveness and empathy.

  • Strategy-as-a-Training
  • Adjacency growth rooted in your core business
  • Hybrid distribution strategies
  • Purpose-led Business
Case study

Adapting Footprint & Business Model For a Large Car Importer & Distributor

Transformation and Coaching

Human-Centered Organisational Transformation

Why is it so hard to change? Traditional change models often miss their mark. At Benthurst, we flip the script: first change the behavior, knowing the mindset shift will follow.


We create transformation by stripping away complexity that masks mediocrity. We train and coach executive teams, providing a safe and intellectually honest space where managers learn to blend effectiveness with empathy.

  • Moving beyond NPS to build empathy at scale
  • Digital process (re)design & maximizing the value of the 'human in the loop’
  • Accelerating decision making in complex organisations via our DRIVE© method
Case study

Clarifying Decision-Making and Ownership with Benthurst’s DRIVE Approach

Leadership Development

Positive Leadership Development

Our executive and leadership programs put psychology into action, encouraging leaders to think and act with purpose. At Benthurst, leadership development is a core part of every strategy and transformation effort. The goal: having managers to balance action with reflection. Not once per quarter during an offsite, but on a daily basis.

Through hands-on, customized experiences, we help leaders align personal purpose with business goals. Using proven methods, we equip them to lead with impact, drive commitment, and create lasting change in their teams and organizations.


  • Empowering leaders - leading with authenticity and purpose
  • Stress management train-the-trainer program
  • The positive side of change
Case study

Elevating Strategic Thinking for Broader Management in a Multi-Billion Euro Financial Services Brand

Expertise

"We make organizations more successful with a true understanding of how process and people - together - can trigger lasting transformation.
Because at Benthurst, we know that business is human."

Xavier Bekaert

Managing Partner
Deep Industry Expertise

Overnight success takes time. 
Our industry expertise

Financial Services

At Benthurst, we know every financial decision is human. We work with banks and insurers to craft strategies that balance innovation with a personal touch, simplifying complexity and building lasting trust and loyalty.

Health

In health, people are at the heart of every interaction. We help insurers and providers create patient-focused experiences that empower and connect, blending empathy with strategic insights for meaningful transformation.

Mobility

As mobility evolves, so do consumer needs. We help providers design human-centered strategies, from vehicle distribution to new mobility trends, creating seamless experiences that foster loyalty and growth.

Consumer Goods

In a fast-changing market, understanding consumer behavior is crucial. We work with brands to develop strategies that connect with customers on a personal level, driving loyalty and growth through innovative, human-centered approaches.